NEXT on One on One Live!: Branding Black w/Karim Lateef (Feb. 14th)

One on One Live is a weekly live-streamed conversation hosted by the owner of LiL SoSo Productions (, cultural architect, and professor, Risikat “Kat” Okedeyi (@katskornerco). Originally conceived as a response to the COVID-19 pandemic, the series features Black creatives from all walks of life sharing their successes, their failures, and how they cope during these mad times and beyond. In this episode, Kat chats with Karim Lateef.

Guest Bio: Karim Lateef is an accomplished brand strategist with a proven track record of anchoring brands in culture and conversation. He is currently Sr. Manager of Culture Marketing at Pernod Ricard and founder of Craft Brand Theory consultancy.

IG: @karimlateef
Twitter: @karimlateef

Learn more about Karim Lateef at

ABOUT LSP: We take the abstract elements from just about anything–a line in a book, a fashion statement. a movement, etc and weave multiple elements like music, food, language, and aesthetics together to create one memorable experience. Our concepts are constantly reinventing how we look at the past and think about the future. Whether it’s a formal evening affair set in 1920’s Paris, or a multi-level airport inspired DJ fete, LSP’s concepts always have culture at the center.

ABOUT Risikat “Kat” Okedeyi: A self-defined cultural architect and owner of LiL SoSo Productions, LLC ( Her mission is to create meaningful Black content and experiences by producing high-quality cultural events, digital media, and conversations on and around progressive Black culture and aesthetics. In addition, she is an associate professor in the English department at Prince George’s Community College where she teaches courses in composition writing, specializes in Africa-American and World literatures, and also serves as the college’s director for its Book Bridge Project. She is also adjunct faculty at Bowie State University where she teaches in the university’s Visual Communication & Digital Media Arts program. Most recently she has been named to the 2019-2021 Culture Caucus a new creatives’ incubator at The Reach at The Kennedy Center

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